We are excited to announce that Prof. Bell Ihua, a respected academic and author of ‘Skit Economy: How Nigeria’s Comedy Skit-Makers Are Redefining Africa’s Digital Content Landscape’, has generously donated copies of his groundbreaking book to participants of the Unlocking Africa’s Pop Culture Leveraging Tech Bootcamp at the upcoming Reimagine Africa Conference 2024. Prof. Bell Ihua Prof. Ihua, who serves as the Executive Director of Africa Polling Institute, Abuja, and Adjunct Professor at Quincy College, Boston, USA, will also discuss his book during The Chat Show, a fireside session at the conference. His book shines a light on Nigeria’s comedy skit-makers and the vital role they play in shaping Africa’s digital and creative economies. The book offers an in-depth look into Nigeria’s booming skit-making industry, exploring how these content creators, despite facing limited institutional support, have become major contributors to economic growth, social influence, and job creation. As Africa’s creative sector becomes increasingly important to its economies, Skit Economy shows how this industry is transforming lives and reshaping Africa’s image globally. Prof. Ihua’s contribution to the conference aligns perfectly with the theme: Generation Africa: Redefining Global Narratives and Opportunities. As African countries aim to reshape global perceptions and create opportunities for their young populations, platforms like Nigeria’s skit-making industry are at the forefront. These creatives are not only telling authentic African stories but are also creating content that resonates worldwide, positioning themselves as digital entrepreneurs and influencers. The rise of the skit economy is part of a larger trend in Africa’s creative sector. With millions of followers on platforms like Instagram, TikTok, and YouTube, skit-makers use humor to address social issues, promote brands, and influence political conversations, all while making significant income. This is not just a cultural shift—it’s a thriving digital economy that sets an example for other African creatives. However, sustaining growth in Africa’s digital creative industries requires more than just talent. It calls for a supportive ecosystem where government, industry, and academia work together—a model known as the Triple Helix. Prof. Ihua’s contribution is therefore a welcome development and a glimmer of hope in the drive to inculcate this culture of collaboration across these sectors to create the necessary infrastructure, policies, and academic research to support and expand this emerging economy. The Unlocking Africa’s Pop Culture Leveraging Tech Bootcamp, to which Prof. Ihua has donated his books, perfectly aligns with this vision. This five-day intensive bootcamp will equip participants with modern techniques for maximizing the economic potential of their creative work, from music and film to literature and visual arts. Through the integration of technology, participants will be empowered to reach global markets and redefine the image of Africa through their own unique lenses. At a time when Africa’s creative economy contributes less than 1% to the $2.2 trillion global creative industry, this bootcamp aims to help bridge that gap. For participants eager to learn how to tap into Africa’s burgeoning creative potential, the bootcamp offers a hands-on, transformative experience. Interested participants can enroll by purchasing an UBANGI-UELE ticket from the Reimagine Africa Conference website, participants will have access to the bootcamp and a variety of conference events, including mentoring and high level networking sessions. As Africa enters a new era of digital and creative growth, Prof. Ihua’s work and the Reimagine Africa Conference come at a crucial time. They offer a roadmap for how Africa’s creative industries can not only thrive but also lead the way in changing the world’s view of the continent. This collaboration will empower young African creatives to seize new opportunities, use digital platforms to their advantage, and shape a brighter future for themselves and for Africa.